The Supreme Court in ACC Ltd. vs. State of Kerala has reiterated that, sales at the hands of the brand name holder and trade mark holder would be treated as the first sale for assessing tax under Kerala General Sales Tax Act, 1963.Apex Bench comprising of Justices Dipak Misra and RF Nariman held that the law as stated in Cryptom Confectioneries Pvt. Ltd. vs. State of Kerala is a binding...