Delhi High Court Restrains Mumbai Apparel Brand Using Logo Similar To Beverly Hills Polo Club

The Delhi High Court has temporarily restrained a Mumbai-based clothing business, Vivaan Enterprise, from using polo player logos on its apparel after finding them deceptively similar to the well-known “Beverly Hills Polo Club” brand.

The order was passed without hearing Vivaan Enterprise at this stage, meaning the Court granted immediate protection to the brand owner based on the material placed before it. The restraint will remain in force until March 23, 2026.

Justice Tejas Karia passed the order on December 1, 2025, while hearing an interim plea filed by Lifestyle Equities C.V., the owner of the globally recognised Beverly Hills Polo Club (BHPC) brand. The court found that the continued use of polo player logos on clothing sold under the brand name “Bombay Vogue” was, at first glance, dishonest and likely to mislead customers.

Lifestyle Equities, that owns the BHPC brand told the Court that it was established in 1982 and that its products have been sold in India since 2007 through authorised partners. It said it owns several trademark registrations in India for clothing and other products, with the distinctive polo player symbol being a key part of its identity.

According to the company, it discovered in November 2024 that Vivaan Enterprise was selling men's and women's clothing online using polo player logos through the website “bombayvogue.in” and related social media accounts. Although some product listings were removed after legal notices were sent, the company said that the same listings reappeared on the platforms in November 2025.

After comparing the two sets of logos, the court held that Vivaan Enterprise's marks were visually and conceptually identical to the BHPC polo player device. It noted that both parties were selling the same type of products, through the same online channels, to the same customers, creating a clear risk of confusion.

The court observed that the logos appeared to have been adopted to take unfair advantage of the reputation and goodwill associated with the Beverly Hills Polo Club brand.

Holding that Lifestyle Equities had shown a strong case and that delaying relief could cause lasting damage to the brand's reputation, the Court restrained Vivaan Enterprise from selling or advertising any clothing bearing the disputed logos or any similar marks.

The court also directed that all such listings be removed from the “bombayvogue.in” website and its Instagram and Facebook pages.

The case will be taken up again on March 23, 2026.

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