“Consumer can be king only if he protects his rights as though it is his kingdom!”
A fiercely competitive market comes with its own benefits – of having a choice and getting only the best, but also has its own share of negatives – of being taken for a ride way too often only for a few bucks!
To battle this, the Indian law lays down certain regulations and guidelines for protecting the consumer and guaranteeing justice.
5 important laws in this regard are:
Right to information:
Every consumer has the right to be informed about the quality, quantity, potency, purity, standard and prices of goods and services. This right is meant to protect consumers against unfair trade practices. This means that, for example, in relation to medicines, the pharmaceuticals are required to disclose potential side effects of their drugs and manufacturers should publish reports from independent product testing laboratories in order to facilitate a comparative analysis with the competitive product.
Right to choose:
Every consumer has the right to choose between a variety of goods and services. Every consumer has to be assured of an assortment of products at competitive prices. Due to the existence of this right, the formation of cartels to set up monopolies is not legal. This means that sellers of similar products or services cannot come together to form a single organization to nullify the bargaining power of the consumers. However, the reality is that such cartels do exist, and many of the closely controlled industries such as natural resources, liquor, telecommunications, etc. are controlled by a few people in power and it is believed that India has to stride for about 20 more years for empowering its citizens fully in this regard.
Right to safety:
Every consumer has the right to be protected against marketing of goods and services which are hazardous to life and property. The main application of this right is in the healthcare, pharmaceuticals and food processing sector as these have direct impact on health. It aims to protect consumers against immoral practices by doctors, hospitals, pharmacies and the automobile industry. However, the lack of world-class product testing infrastructure in the country does hamper this right to a great extent.
Right to be heard:
Every consumer has a right to be heard and to be assured that his interests will receive due consideration at appropriate forums.This right helps to empower the consumers for putting forward their complaints and concerns fearlessly and raising their voice against products or even companies and ensure that their issues are taken into consideration as well as handled expeditiously.
Right to redressal:
Each consumer has a right to seek redressal against unfair or restrictive trade practices or unscrupulous exploitation. There are consumer courts at district, state and national level for redressal of disputes. This right empowers the consumer to approach these forums and find resolutions to exploitations.
What to do if you are a victim of violation?
Laws and regulations are effective only when consumers truly understand them and more importantly, ensure their effective implementation.
If a consumer feels that he is a victim of violation of any consumer right then he can file a complaint in consumer court of India. ‘Consumer Court’ is the special purpose court that deals with cases regarding consumer disputes and grievances. These are judiciary set ups by the government to protect the rights of consumers. The main function of such courts is to maintain the fair practices by the sellers towards consumers.
There are 3 types of consumer courts in the country:
A consumer does not need a lawyer to file a complaint or to fight his case in this forum. He can file the complaint himself. A consumer is not required to pay any court fee but just a nominal fee depending on the type of court and the claim amount.
The procedure to file a consumer complaint:
The true success of laws, and the entire judicial system, lies in the power of every citizen – to fulfill his responsibility and use his powers. The choice is yours.
Namita Shah is a Partner in Edgecraft Technologies LLP.
[The opinions expressed in this article are the personal opinions of the author. The facts and opinions appearing in the article do not reflect the views of LiveLaw and LiveLaw does not assume any responsibility or liability for the same].