JSA Acted On Business Transfer And Franchising By PepsiCo To VBL
J. Sagar Associates (JSA) advised and assisted PepsiCo India Holdings Private Limited ("PepsiCo") in relation to the sale of its company-owned bottling operations for its carbonated drinks business in seven states and five union territories in Western and Southern India region to Varun Beverages Limited ("VBL"), PepsiCo's the largest bottler in India and the flagship company of the R. K. Jaipuria Group. VBL is now a franchise of PepsiCo beverages business across 27 States and 7 Union Territories of India.
The business being transferred to VBL comprise of nine manufacturing and bottling facilities, entire sales & distribution network along with the franchise rights therein. Transfer process of a substantial number of manufacturing facilities is completed and the remaining facilities will get transferred in due course.
JSA team comprised Partners – Upendra Nath Sharma, Kartik Jain and Associates – Astha Srivastava, Ayushi Pandey.
Jyoti Sagar, Founder and Chairman, provided strategic inputs, from time to time.