Liquor Branding Contest Not Indirect Solicitation Or Surrogate Advertisement: Excise Commissioner Tells Kerala High Court In Plea Against BEVCO

The Excise Commissioner has filed a counter affidavit before the Kerala High Court in the public interest litigation preferred against the liquor naming and branding contest announced.Last week, the Court had ordered an interim stay on the contest announced by BEVCO [Kerala State Beverages (Manufacturing and Marketing) Corporation] and Malabar Distilleries Ltd. inviting suggestions from...