Argus Partners has advised the Board of Control for Cricket in India (BCCI) in the historic Women’s Indian Premier League (WIPL) media rights auction for the 2023-2027 cycle.
Pursuant to the bidding process, Viacom18 Media Private Limited, emerged as the successful bidder for the consolidated bid for the media rights (i.e., Global Televisions Rights and Global Digital Rights) for a cumulative figure of INR 951 crores (i.e., INR 7.09 crores per match).
Speaking on the development, the BCCI President, Mr. Roger Binny stated, “I would like to congratulate Viacom18 for bagging the media rights for Women’s IPL for the period of 5 years. Women’s cricket has been on the up since a few years and the recently concluded bilateral series against Australia is a great testament to how popular women’s cricket has become in India. It was only apt to get our own women’s T20 league and give the fans more of women’s cricket. I would also like to congratulate the BCCI leadership and its workforce for a successful media rights process and wish them the very best for the first edition of the Women’s IPL.”
Further, the BCCI Honorary Secretary, Mr. Jay Shah stated that, “I am really thrilled that we have had such an encouraging response for a league that will revolutionize women’s cricket not just in India but across the globe. This is a commitment I had made to the Board and our women cricketers and today we have taken one big leap. The broadcasters play a key role in taking the game to a wider audience and their active interest in the league is a clear indication that the Women’s Indian Premier League is headed in the right direction. The per-match valuation of Rs INR 7.09 crore is something that has never previously been registered for a women’s game. I congratulate Viacom18 for securing both the TV and digital rights with a combined bid of INR 951 crores and welcome them on Board. The journey has well and truly started and we will take another major step this month when the five franchises are announced.”
The Argus Team consisted of Adity Chaudhury (Partner) and Tushar Oberoy, Jinansh Shah, Navya Pathak, Tarak Shah, Srijoy Deb and Amaan Rahman (Associates).