Call For Chapters: DNLU, CITIL's Edited Book On Direct Selling Business In India: Issues, Challenges And Prospects


8 May 2024 5:45 AM GMT

  • Call For Chapters: DNLU, CITILs Edited Book On Direct Selling Business In India: Issues, Challenges And Prospects
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    Dharmashastra National Law University, Jabalpur (M.P.) was established in the year 2018, by Madhya Pradesh Dharmashastra National Law University Act 24 of 2018, with the object of advancing the cause of legal education and achieving excellence as a university for imparting value-based legal education to undergraduate as well as postgraduate students. DNLU is dedicated to providing high-quality legal education that prepares students to excel in the field of law and contribute to the legal profession and society at large.

    The Centre for 'Studies in International Trade and Investment Laws' is a research and learning centre at DNLU, Jabalpur. The centre aims to bring together the legal academics, professionals, students, researchers etc., with an objective of the dissemination of knowledge and encouraging research in the various realms of International Trade Law and International Investment Laws.

    This book covers one of the emerging and unique way of doing business in India, direct selling business. Direct Selling (DS) industry is one of the rising business strategies in the current economy of not only India but in the world as well. It has been one of the fastest as it offers a unique way of approaching the consumers directly rather than following the traditional distribution format. The main idea behind the functioning of any direct selling company is to get in direct touch with their consumers avoiding the middlemen.

    Their main goal will be to investigate the problems and difficulties that the Indian direct selling sector faces. The book explores the fundamental idea of direct selling, explaining its significance and goal in the Indian market. It explores the regulatory environment of direct selling activities in India through a thorough analysis, illuminating the legislative frameworks and compliance standards.

    Some broad themes of the book are:

    • Intersection of Consumer Protection Laws and Direct Selling Industry
    • Cross Border Trade, Direct Selling Business and International regulations
    • Effect of Artificial Intelligence and technological developments on the DS Industry.
    • E-Commerce and DS Business
    • Competition Law, policy and Direct Selling Industry
    • Other cross cutting issues like Intellectual Property Rights, etc.

    Submission Guidelines

    • Abstract (350-500 words) along with 5 Minimum Keywords and with final paper should be send by June 15, 2024.
    • Name, Designation, Name of the Organization/University /Institution and Email address and the contact number of the Authors should be mentioned in the first page (cover page) of the submitted document.
    • Co-authorship is allowed for this call for chapters (max 2 co-authors)
    • Chapter should be in Garamond-12 point font and 1.5 spaced.
    • Main Title should be in full capitals, bold and centred 14-point font.
    • Sub-titles should be in sentence case, bold and 12-point font.
    • Citation Format: Please use footnotes rather than endnotes. Footnotes should conform to STANDARD INDIAN LEGAL CITATION, NLUD (SILC) style;
    • All the contributions for the call for chapters should be the original work of the contributors and should not have been submitted for consideration in any other Publication.
    • Any plagiarized work will be out-rightly rejected. Plagiarism more than 15% will strictly be rejected.
    • The paper should be typed in MS WORD format;
    • The paper must be in single column layout with margins justified on both sides;
    • The length of paper should be between 5,000-7,000 words (including footnotes)
    • Submit via email at

    Important Dates

    Full chapter submission deadline : June 15, 2024

    Contact Information

    Mr. Suryansh Pandey (Head, Centre Publications, CITIL)

    Email ID:

    Contact Number: 6260995890

    For more details, please refer to the brochure

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