RMLNLU To Host Second National Conference On AI, Deepfakes & Personality Rights In Advertising (March 28–29, 2026)

In the contemporary digital economy, advertising and branding have undergone a fundamental transformation. The integration of Artificial Intelligence (AI), algorithm-driven marketing, influencer culture, and immersive digital platforms has redefined how brands communicate with consumers. At the same time, the emergence of deepfake technologies, synthetic media, and AI-generated endorsements has raised complex intellectual property and personality rights concerns, particularly regarding the unauthorised commercial use of an individual's identity, likeness, or voice.

The conference aims to provide a multidisciplinary platform for legal scholars, policymakers, industry professionals, technologists, and students to examine the evolving interface between intellectual property law, advertising practices, branding strategies, and emerging AI-driven technologies.

Concept Note

The growing convergence of intellectual property rights with advertising and branding practices has brought personality rights, celebrity rights, and digital identity to the forefront of legal discourse. AI-driven tools can now generate hyper-realistic images, videos, and voices, making it increasingly difficult to distinguish authentic content from manipulated media. Deepfakes, in particular, have emerged as a powerful yet potentially harmful technology capable of misappropriating a person's likeness for commercial gain, misinformation, or reputational damage.

Traditional IP regimes were not designed to address challenges arising from virtual influencers, synthetic endorsements, and AI-generated brand ambassadors. Questions relating to ownership, consent, liability, and enforcement remain largely unresolved. The unauthorised use of celebrity images or voices through AI tools raises serious concerns relating to passing off, false endorsement, trademark dilution, and violation of privacy and personality rights.

The conference will examine whether existing legal frameworks are adequate to regulate AI-driven advertising and branding or whether new regulatory approaches are required. It will also deliberate on global best practices, comparative legal developments, and policy responses to ensure ethical governance, consumer protection, and the safeguarding of individual rights in the digital advertising ecosystem.

The event will feature parallel technical sessions, keynote lectures, paper presentations, and expert discussions. Selected papers, after peer review and plagiarism screening, are proposed to be published with a reputed publisher. A White Paper based on expert deliberations will also be prepared, offering policy recommendations on AI, deepfakes, and personality rights in advertising and branding.

Call for Papers

The DPIIT IPR Chair, RMLNLU, invites original and unpublished research papers, articles, and case analyses from academicians, legal practitioners, policymakers, industry professionals, media experts, research scholars, and students across India.

Submissions may be doctrinal, empirical, comparative, or interdisciplinary in nature and should align with the conference theme or related areas.

Sub-Themes

• Personality Rights and Celebrity Rights in Advertising and Branding

• AI-Generated Endorsements and Legal Accountability

• Deepfakes and Misappropriation of Identity: Legal Remedies and Challenges

• Trademark Law and False Endorsement in the Age of AI

• Copyright Issues in AI-Generated Advertisements and Branding Content

• Regulation of Influencer Marketing and Virtual Influencers

• Consumer Protection and Deceptive Advertising Using AI Tools

• Comparative Perspectives on Personality Rights and Publicity Rights

• Ethical Governance of AI in Advertising and Brand Communication

• Balancing Innovation and Individual Rights in Digital Advertising

These sub-themes are indicative and not exhaustive. Authors may submit papers on any topic within the scope of the main theme.

Venue

Dr. Ram Manohar Lohiya National Law University
Sector D-1, LDA Colony, Kanpur Road Scheme, Aashiyana, Lucknow – 226012

Important Dates

• Abstract Submission Deadline: 28 February 2026

• Confirmation of Selection: 3 March 2026

• Full Paper Submission Deadline: 25 March 2026

• Last Date for Registration & Fee Payment: 25 March 2026

Submission and Registration

Abstract Length: 250–300 words
Full Paper Word Limit: 6000–8000 words
Citation Style: OSCOLA (4th Edition)

Abstract submission: https://forms.gle/q8eTVzhbjoD61FKW7
Registration & paper submission: https://forms.gle/rwJqtU9yiJUxnBrs6
Detailed brochure: https://sites.google.com/view/dpiit-ipr-chair-rmlnlu/home

Registration Fee

• Students: ₹1000

• Academicians and Professionals: ₹1500

• RMLNLU Students: ₹500

Accommodation for outstation participants may be arranged in nearby hotels on concessional payment basis, subject to availability. Accommodation charges are separate from registration fees. Each author must register individually.

Payment Instructions
Visit SBI Collect → Select “Dr. Ram Manohar Lohiya National Law University, Lucknow” → Registration Fee → Seminar/Workshop → Remark: 2nd National Conference by DPIIT IPR Chair RMLNLU

Contact Details

Rishi Shukla – 7985176907
Shivam Shukla – 8765666696
Email: iprchair.rmlnlu@gmail.com

IPR Chair Office, Administrative Block II
Dr. Ram Manohar Lohiya National Law University, Lucknow

About RMLNLU

Dr. Ram Manohar Lohiya National Law University, Lucknow, established by an Act of the Government of Uttar Pradesh in 2005, is a premier institution for legal education and research. The university offers doctoral programmes, LL.M., and integrated B.A. LL.B. (Hons.), and is equipped with advanced academic infrastructure, including the Madhu Limaye Library.

About DPIIT IPR Chair, RMLNLU

The DPIIT IPR Chair was established under the SPRIHA scheme of the Ministry of Commerce and Industry to promote IPR education, research, and policy engagement. The Chair supports academic programmes, industry collaboration, and policy-relevant research, while fostering innovation and strengthening intellectual property awareness.