Personality Rights: All India Annual Digest 2025

Bombay High CourtUnauthorised Use Of Celebrity Voice Using AI Tools Violates Rights : Bombay High Court Grants Relief To Asha BhosleCase Title: Asha Bhosle v. Mayk Inc.Citation: 2025 LiveLaw (Bom) 398The Bombay High Court has held that making Artificial Intelligence (AI) tools available which allow the conversion of any voice into that of a celebrity without consent amounts to a violation of personality rights.Justice Arif S. Doctor was hearing a suit filed by legendary playback singer Asha Bhosle, who approached the Court against companies accused of developing and offering AI-based applications that cloned her voice to generate songs and other content. The applications also allegedly used her image and likeness for merchandise, posters and online promotion without her permission.'Grave Infringement Of Dignity': Bombay High Court Protects Actor Suniel Shetty From AI Deepfakes & False EndorsementsCase Name: Suniel V Shetty v John Doe S Ashok KumarCitation: 2025 LiveLaw (Bom) 418The Bombay High Court has granted ex-parte ad-interim relief to actor Suniel Shetty over unauthorized use of his persona through AI deepfakes, impersonation, and false endorsements online.A single judge bench of Justice Arif S Doctor, while restraining several known and unknown individuals from misusing Shetty's persona, remarked that the acts of exploitation “can best be described as a lethal combination of a depraved mind and the misuse of technology resultantly causing harm to the Plaintiff's personality rights.”'Truly Alarming': Bombay High Court Flags Realistic Nature Of Deepfakes, Protects Akshay Kumar's Personality RightsCase Title: Akshay Hari Om Bhatia Versus John Doe and Ors.Citation: 2025 LiveLaw (Bom) 432While protecting the personality rights of Bollywood Actor Akshay Kumar, the Bombay High Court has expressed concern over the "realistic" nature of deepfake images and videos being created by using Artificial Intelligence (AI). Single-judge Justice Arif S. Doctor in his October 15 order said, in such cases of celebrities seeking protection of personality rights, it is alarming to see that the content created by AI is deceptive and so sophisticated that it would not be possible for anyone to understand if it is fake or genuine.Can't Portray Women In Fashion Which Affects Their Privacy: Bombay High Court Orders Removal Of Shilpa Shetty's Unauthorised Photos, VideosCase Title: Shilpa Shetty Kundra vs Getoutlive.in [Interim Application (L) 38469 of 2025]Citation: 2025 LiveLaw (Bom) 607Observing that no person, especially a woman can be portrayed in a fashion which affects their right to privacy and right to live with dignity under Article 21 of the Constitution of India, the Bombay High Court on Friday ordered the Union Ministry of Electronics and Information Technology (MeitY) to pull down all the photos and videos of Bollywood actress Shilpa Shetty from various websites and social media platforms, most of which are created using Artificial Intelligence (AI) and are being used without her consent.Delhi High CourtDelhi High Court Protects Personality Rights Of Sadhguru, Passes John Doe Order Restraining Misuse Through AITitle: SADHGURU JAGADISH VASUDEV & ANR v. IGOR ISAKOV & ORSCitation: 2025 LiveLaw (Del) 649The Delhi High Court has passed a john doe order protecting the personality rights of Sadhguru Jaggi Vasudev, founder of Isha Foundation, and has restrained various rogue websites and unknown entities from misusing his personality traits through the use of Artificial Intelligence in any platform or medium.Delhi High Court Orders Take Down Of YouTube Channel Using Deepfake Impersonations Of Aaj Tak's Anjana Om KashyapTitle: T.V. TODAY NETWORK LIMITED v. GOOGLE LLC & ORSCitation: 2025 LiveLaw (Del) 705The Delhi High Court has ordered Google LLC to take down a “fake” YouTube channel using news clipping, videos and deepfake impersonations of Anjana Om Kashyap, anchor and Managing Editor (Special Projects) of Aaj Tak news channel.Vacation judge Justice Prathiba M Singh observed that such fake YouTube pages or fake profiles being made using the goodwill of Kashyap and the news channel, including their, reputation and personality would be contrary to law.Delhi High Court Protects Personality Rights Of Aishwarya Rai Bachchan, Says Unauthorised Exploitation Violates Right To PrivacyCase title: AISHWARYA RAI BACHCHAN v/s AISHWARYAWORLD.COM & ORSCitation: 2025 LiveLaw (Del) 1089The Delhi High Court has protected the personality rights of bollywood actress Aishwarya Rai Bachchan, observing that unauthorized exploitation of personal attributes of an individual violates right to privacy and undermines the right to live with dignity.Delhi High Court Protects Actor Abhishek Bachchan's Personality Rights; Restrains Unauthorised Use Of His Name, Image Or VoiceTitle: ABHISHEK BACHCHAN v. THE BOLLYWOOD TEE SHOP & ORSCitation: 2025 LiveLaw (Del) 1094The Delhi High Court has passed an interim order protecting the personality rights of...

Personality Rights: All India Annual Digest 2025

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